Performance Enhancement:

An organization notices a decline in sales performance among its sales team. The business psychologist is tasked with identifying the reasons behind the drop in sales and developing strategies for improvement. The psychologist conducts individual assessments, interviews, and analyzes sales data. It is discovered that the sales team is experiencing low motivation due to a lack of recognition and rewards. The psychologist recommends implementing a performance-based incentive program, providing regular feedback and coaching, and creating a supportive environment to increase motivation and enhance sales performance.